About New Holland

From One Man’s Repair Shop To An International Manufacturer

In 1895, Abe Zimmerman opened the New Holland Machine Company as a machine repair shop in New Holland, Pennsylvania. It would grow through the years to introduce numerous innovations in the agriculture industry, including the first automatic self-tie baler, mower-conditiner, and twin rotor combine. On the construction side, they created their first backhoe loader in 1966, setting a new standard for construction equipment made in the United States. In 1986, Ford acquired New Holland, and in 1991 Fiat aquired Ford New Holland. Since then, New Holland has focused on innovation and sustainability that do not sacrifice efficiency. In recent years, they have introduced autonomous tracors and set world records with their harvesters, and they continue to push the agriculture industry forward into the future.

New Holland & Alta Equipment

Alta Equipment is proud to offer New Holland’s complete range of construction and agriculture equipment. Our New Holland construction equipment offerings include a wide variety of loaders, including skid steer loaders, compact track loaders, backhoe loaders, tractor loaders, and compact wheel loaders. We also carry New Holland compact excavators, which have a reputation for putting big digging power in restricted worksites. Our New Holland agriculture equipment catalog includes tractors, telehandlers, haytools, spreaders, combines, spraying equipment, tillage equipment, and much more.

New Holland Equipment & Service

We proudly carry parts for all New Holland equipment. We offer genuine OEM replacement parts to help ensure that you’re using only the best at all times. If your tractor is malfunctioning or needs service, we can send specialized technicians to directly to your facility. Call your nearest Alta Equipment dealer today to schedule and appointment or have a tech sent for emergency repairs.