Alta Equipment Company Named Big Iron Dealer of the Year

Equipment World magazine recently named Alta Equipment Company the Big Iron Dealer of the Year. The award was developed by Equipment World to recognize organizations within the heavy equipment marketplace with a strong dedication to community engagement, customer education, staff training and marketing initiatives, as well as healthy performance in sales, rentals and service. The award is not strictly geared toward sales or revenue, opening it up to a wide range of distributors and rental companies.

“We are very proud of our dealer Alta for receiving the first Big Iron Dealer of the Year Award and very happy to celebrate this recognition with them,” said Stephen Roy, president of Volvo CE Americas. “Alta is one of Volvo CE’s top performing dealers in North America. This award reflects Alta's outstanding job over the last few years, fostering relationships with customers, enhancing aftermarket services and growing its business in expanding markets.”

Alta’s selection was announced Tuesday, Oct. 9, at Randall-Reilly’s annual R-Squared construction marketing event, held this year from Oct. 8 -11 in Tuscaloosa, Ala.

“We are incredibly grateful and appreciative to be named the first-ever Big Iron Dealer of the Year,” said Rob Chiles, president of Alta Equipment – Construction Division. “We’ve always put our customer and our community first and work every day to partner with our neighborhoods and clients to help make a difference. It’s wonderful to be recognized for something that’s such an integral part of who we are and what we do.

“Alta is extremely humbled to receive such a prestigious industry award,” added Chiles. “We would like to thank the selection committee at Equipment World and Volvo Construction Equipment NA, which nominated Alta for the award."

Alta was named as one of five finalists for the award, competing against other construction dealerships in Oklahoma, Ohio, Kentucky and Illinois. As the recipient of the honor, Alta will be featured on Equipment World’s Big Iron Dealer website and recognized in an upcoming print edition of the magazine.